Lawyer SEO Checklist

A small law firm’s SEO needs are simple: register a domain, write content, build links.

The devil is in the details, though, so we’ve broken it into 5 steps:

  1. Pick a domain name. Do you want it to emphasize your personal brand, your practice niche, or your geographic area?

  2. Decide who “owns” the website. Do you want to get your hands dirty yourself, engage a local designer, or use a boutique firm whose business is 100% creating sites for lawyers?

  3. Sign up for Google My Business. Being in the “map pack” is essential to getting visits.

  4. Identity 5 pieces of content to write. Your first pieces of content will likely not rank organically. That’s OK! All of your content is useful to show potential clients your areas of expertise, and the areas of business that you’d most like to focus on.

  5. Build links. Submit your site to the standard lawyer directory sites, then use our local law firm SEO database to find other sources of links used by your peers.

Once you’ve finished these five steps, you have a strong foundation to build on. You can go further by fine-tuning your law firm’s on-page SEO or exploring SEO tools, or just keep on writing content and building links. Good luck!